Business strategy

Acquisition, project development and sustainable residential property management

The Grounds Group focuses on buying and developing residential property and, as a full-service provider for the business areas Investment (including property and asset management), Development and Trading, they have made it their goal to provide affordable living space for different life stages. The emphasis is on residential property, particularly also special real estate such as student and retirement living in German metropolitan regions and attractive locations such as aspiring outskirts in Germany. As a portfolio holder their medium-term aim is to establish a significant high quality real estate portfolio at a magnitude of EUR 500 million through investments and in-house development, allowing stable profits together with attractive dividend payments to The Grounds shareholders. The Grounds seeks to position themselves as one of the leading German real estate companies by creating added value within the scope of housing development and subsequent development of market capitalisation.

Within this context, we pursue the following business segments:

Investments

Investments as portfolio holders of predominantly residential property as well as sustainable, profitable and value added management through our own asset and property management

Development

Developing a significant property portfolio with added value by means of own real estate project development of residential and special property (student and retirement housing).

Trading

Acquisition of property or portfolios with short-term value creation potential so as to realise short-term yield potentials.

The Grounds Group focuses on selecting appropriate real estate development projects at locations in German metropolitan areas, particularly in greater Berlin and Frankfurt am Main and in aspiring locations of secondary cities.
The active asset management that is integrated into the investments segment continually monitors and analyses properties in view of profitability, risks and development potential. This could lead to options for action, such as divestments or utilisation of yield potential that must be rapidly realised. Therefore, The Grounds Group cash flows are not only generated from their existing portfolio, but through regular and sustainable yields from property development (segment development) and specifically from trading. In this segment, property or portfolios, also from their own project development, are sold, if necessary after having undergone optimisation or utilisation potential for rent increases, whereas selling individual residential units is also possible.

The objective of this strategy is to establish a significant portfolio with a balanced risk-profit profile, which generates a sustainable cash flow thus enabling future dividend payments to shareholders.

The Grounds Group benefits from the longstanding experience and networks of their Management Board, Supervisory Board and second-tier management employees in the real estate sector and their proven successful track records. The Grounds team has already worked together successfully for many years and has extensive experience in the acquisition and management of listed and unlisted real estate companies. Within these established networks and since the company foundation in 2014, their operative subsidiary, The Grounds Real Estate AG, has already been able to acquire and resell diverse portfolios and purchase several promising project developments together with affiliated property companies.

Management Board

Thomas Prax

Thomas Prax

Chairman
CFO in the Red Rock Group since July 2017. Mr. Prax has extensive knowledge of the sector as a result of various senior management positions held in the real estate sector since 2006, inter alia as Finance Director Europe of Heitman Germany (former Grainger Deutschland). Previously Mr. Prax worked in auditing in major companies such as Deloitte or PWC.

Supervisory Board

Dr. Peter Maser

Chairman of the Supervisory Board
Supervisory Board member since 22 June 2017

Dr Peter Maser has more than 20 years of experience as a lawyer. He is a partner with Deloitte Legal and heads the Stuttgart office. Furthermore, he is responsible for the service line banking and finance. His clients are mainly banks, financial institutions and listed companies. He advises in corporate banking and capital markets matters. Peter Maser is a trusted advisor of management and Supervisory Board members in corporate governance, compliance and liability questions. Peter Maser is member of the Supervisory Board and the chairman of the audit committee of a large regional bank and the deputy chairman of the Supervisory Board of a listed real estate company. He is a lecturer at the University of Geislingen/Nürtingen for banking and capital markets law and at the cooperative Montabaur Leadership Academy. Dr Peter Maser speaks German and English as well as French.

Carsten Haug

Member of the Supervisory Board since 3 May 2017

Building on his training as a bank officer with Dresdner Bank, Mr Carsten Haug completed his advanced managerial qualification as a banking specialist with the Chamber of Commerce (IHK).
His skills lie in the areas real estate financing and property calculations. He has been working in the real estate sector for 16 years. In the years 2008 until 2012 he was responsible for the Finance and Sales departments at Estavis AG. Since 2012 he has been operating in the areas of property acquisition, purchase and sales supervision at ZuHause Immobilenhandelsgesellschaft mbH.

Steffen Buckwitz

Member of the Supervisory Board since 3 May 2017

Mr Buckwitz studied at the Technical University of Dresden from 1987 to 1992. His skills lie in the area of setting up and implementing controlling instruments and supervising due diligence procedures. Mr Buckwitz has been a trusted advisor of The Grounds Real Estate AG since their foundation in 2014. He acted as the Head of Controlling from April 2010 until June 2012 at Chamartin Meermann AG Berlin and as a controller for BUWOG Meermann GmbH from July 2012 until February 2014. He was a trusted advisor for Estavis AG Berlin from 2007 until 2010. Furthermore, he specialised in integrating controlling and planning processes in companies.